Social Media Marketing (SMM)


Now a days, Social Media Marketing (SMM) has been a buzz word. Social Media Marketing (SMM) is nothing but marketing your company, product or services on the the social sites like Facebook, Orkut, Twitter, LinkedIn, ibibo etc. SMM helps in building brand and promoting products or services to your potential audience.

Who should use SMM ?

Any company or person who’s potential customers are general people or a group of users who uses internet a lot and are available at one place like Facebook or Google or Yahoo groups. If you are a company which manufactures technical products which are used by engineering company, then the scope will be less as its difficult to find your targeted audience  at one place. In such case you need to visit technical forum sites where your target audience is available.

Research needs to be done before opting for SMM

In internet marketing, information travels very fast and its difficult to remove your history from the internet. So it is very important to create a positive image if anything goes wrong then it becomes very difficult to improve it. One should always do research before entering into SMM. One should always look for sites where they will find the maximum target audience at one place.

How to use SMM in right way ?

Create your company’s profile on the social network sites and connect to as many members as possible.  Update your status regularly. Advertise on these sites if budget allows. Provide free information or try to solve problems of members. Join Groups and email the groups about your special offers, products and services etc. Participate regularly in forums and create a good reputation. Do not irritate members by bombarding your emails or messages or posts which are irrelevant.

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About Nikhil Rajhans

I am a very tech savvy person and works as a consultant in the field of Internet Marketing. I also run a offshore web development firm Umbrella Technologies.

Posted on October 31, 2010, in Internet Marketing and tagged , . Bookmark the permalink. Leave a comment.

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