Difference between SMM and SMO

Due to the tremendous hype of Social Media Optimization (SMO) and Social Media Marketing (SMM), people are getting confused. Social Media Optimization and Social Media Marketing are very different each other.

Social Media Optimization (SMO) means optimizing your website for Social Media. In this, we make sure that some important peice of information or product information from your website can shared over social networks like facebook, twitter, linkedin, digg, stumble upon etc. This can be done by adding buttons like facebook share, tweeter’s tweet button. It helps you in spreading word about your product and service to large no. of people over the social networks and can provide you a good traffic of targeted visitors.

Social Media Marketing (SMM) mean marketing your website over Social Networks. In this, you can provide ads on facebook, you can tweet on twitter or can submit your article or press release to different PR websites which not only helps you in creating back links but also helps you in marketing to a large pool people in less time and with less expenditure. Facebook is a very successful platform now and it could be very costly to do advertisement on it.

One needs to do a lot of work to get success using SMM and SMO as you should first have to understand where you will find your target customers or visitors. Then you need to connect with them and have to start an conversation so that they will be interested and will start following you on these social networks. Once you have a good no. of followers then your job becomes easy. As without followers the social media is not going to work for you easily.

Nothing comes easily, one has to work hard to get success. So it can be done either by paying someone for his time and experience or put your time in it, learn and work hard.


About Nikhil Rajhans

I am a very tech savvy person and works as a consultant in the field of Internet Marketing. I also run a offshore web development firm Umbrella Technologies.

Posted on April 12, 2011, in Internet Marketing and tagged , , , . Bookmark the permalink. Leave a comment.

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