I had a discussion with one of my client today over the length of the website. There are a lot of misconception regarding the web page’s length and width. So I thought I should clear those my writing about this in this article.
1. Long and Quality Content is the key to SEO
If we look at basics of the SEO, the content is the heart of the website. If the content is with reference to your web page subject and its lengthy then search engines like google, yahoo, bing give it more importance. You can add your keywords in correct propotion in the website. So having lengthy web page is good. Just make sure that the content should be of quality and appropriate to your website.
2. Avoid Horizontal Scrolls.
Make sure that the website design fits in most of the resolution and the users don’t have to scroll the website horizontally. Our mouse is designed to do vertical scroll by default through our website. So you to scroll horizontally we have to move our mouse over to the horizontal scroll which irritates if we have to every time and the view is also not quite good and user face difficulty in reading it. So avoid horizontal scrolls.
3. Make sure the User identifies your web page is lengthy and needs to scroll down.
Some times it happens that the user do not know that there is content down the page and he needs to scroll. This happens due to extra space which is of same color of your websites background. If you keep the background of your content different from the background of your webpage then the user can easily grasp that there is more content down the line.
if you have 2 or 3 column design then you can make sure that the levels of column are at different level or has an border because of which user can understand there is more content and he needs to scroll.
4. Ask the user to scroll
There is nothing wrong in asking your users to scroll. Its good to have floating button at the bottom of the screen rather just having know more or read more link as this will not disturb the user while reading but will always stay at the bottom of the screen no matter how much you scroll. Its also looks good and matches with design and catches your attention easily.
You can also ask to scroll by providing user a reason to do so. You can say “Scroll Down for important information” or “Scroll down to know more about offer” etc which will encourage the client to scroll.
In short Long pages do work if the user knows he can scroll and if you provide him a good reason to do so.
Let me know your feedback over the same. As this will help all of us in how we can make better UI in order to make our websites convert more visitors into customers.